Highly specialized and responsible for video production, post-production, video graphics and the creation of original content for news, marketing and special projects that support the university's mission. Responsible for planning, filming, and editing digital video content for use across Montana State University visual properties and social media.

Central team member of production crew filming "All Hop'd UP," a Fresh Coast Film Festival Official Selection documentary that also aired on public broadcast networks.

• Working with the creative team and subjects to plan video shoots.

• Operation of video cameras on location.

• Design, transport, set up, and operation of production equipment to include audio and lighting.

Key team member for a national news affiliate (of CBS), in the production of news broadcasting.

• Leverage and application of multiple technology mediums, including soundboards, broadcast cameras, teleprompters, lighting systems and motion graphics to enable broadcast productions.

• Accountable for the creation and delivery of "live" media graphics.

• Responsible for providing direction to media cast on set placement to ensure optimal production quality.

• Consistently exercised active problem solving and collaboration skills in a fast-paced environment.

Active and enthusiastic contributor in the achievement of NMU's national recognition for marketing and social media (2022).

• Grew and cultivated Northern Michigan University's TikTok from the ground up, resulting in 13K followers.

• Accountable for long-form video production, including all aspects of creative development, ideation, scripting, pre-production, video shooting and video editing.

• Responsible for the ideation and development of social media content designed for consumption across all digital channels, including TikTok, Instagram, Youtube, Facebook/Meta and more.

• Created and implemented social content, digital campaigns and long-form videos to enable target market reach of 3.2 million users.

• Strategized and collaborated to create an integrated social strategy pertaining to the brand image and target persona.

• Assessed and reported on social media analytics across multiple channels, resulting in target market refinement.

• Successfully integrated social media with blog and online video content resulting in increased engagement and reach.

Value driven team member for a public-relations, communications and new media agency firm with a focus in the outdoor, snow sports, cycling, fitness, health/wellness and adventure travel markets.

• Accountable for coordination and development of media lists within various channels, including YouTube, podcasts, TikTok and traditional media.

• Drove organization and expansion of media contacts, resulting in agency-wide leads.

• Responsible for the update and maintenance of the company's website content using Squarespace.

• Designed and deployed blog concepts and related content, leading to enhanced brand recognition.

• Accountable for client engagement projects, as a member of a cross functional team, focused on web design ideas and concepts.

• Development of local traditional media outlet lists for campaign outreach, leveraging research methods, resulting in targeted segmentation strategies.

• Designed and deployment of direct email marketing campaigns, leveraging analytics.

• Conducted ongoing keyword research to benefit SEO using Ahrefs.

• Active contributor to press releases and in the preparation of media information to promote clients.

• Accountable for consistent analytics tracking and reporting of all brand mentions and other key metrics across digital and print.

Provider of voluntary services for a social media agency focused on team brand and creative visionaries dedicated to purpose-driven marketing and brand transformation across multiple industries.

• Performed end-to-end content creation and video editing, in collaboration with the agency and client team, to ensure an output specific to the client’s brand look and feel.

• Responsible for social media content ideation and creation across multiple clients.

• Responsible for production of in-house marketing collateral.

• Developed, designed, planned and executed TikTok content for B2B & B2C brands.

• Responsible for executing TikTok social content, briefed in by social strategy.

• Brainstormed inventive content ideas and topics that drive engagement and leverage new formats.

• Actively incorporated new trends and creative concepts from TikTok and Instagram into the material produced.

Key contributor in the design and deployment of a nationwide immunization campaign, for a healthcare association with a mission to strengthen family physicians and the communities they care for.

• Designed and strategized an end-to-end social media campaign using graphic and video content across multiple channels.

• Produced multiple animated logos for an online video series.

• Updated graphics of numerous in-house branding resources.

• Assisted communications team with numerous project tasks.